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The Counterfactual Test

Pressure-test the story

Five questions to find the blind spots before momentum carries everyone past them.

  • If the opposite were true, what would we notice first?
  • What actually changes if we do nothing for 90 days?
  • Which number gets worse before it gets better, and who’s ready for that?
  • Who benefits from the current story staying true, whether or not it is?
  • What are we treating as fixed that is actually just a habit?

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